Search term research for structure
Are there certain pages that are not yet running an advertisement Then this overview gives you an idea of which organic search terms are currently scoring for this page. Review whether search terms from the Google Ads campaign land on the correct landing page. Additional tip Through a vlookup it is possible to easily compare Ads data and organic data. Use this Excel/Google Sheets formula to see if the Google Ads and organic landing pages match at the keyword level.As discussed above, you can also view a predefined report to view organic and paid results. . Use Google Ads data to test search terms Do you doubt whether you want to implement certain organic optimisations For example, because you cannot properly assess whether photo editor this will actually deliver what you have in mind Then test search terms with a Google Ads campaign. Create a separate campaign and let this test run until you have collected enough data.
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Then select terms with the highest potency (sales, click-through rate, conversion rate) and use them for the organic optimizations. In your campaigns Extensive search term research gives you a good idea of which terms are used and how many are searched each month. By grouping these search terms on the basis of search intent, you gain insight into which search terms are used in different phases of the decision-making process. With this insight you base a campaign structure based on data and intent.
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