Development of the e-commerce
Pinduoduo, Douyin, Kuaishou, JD and Meituan have all entered the trillion-level GMV competition track, and potential opponents are still there. There are Xiaohongshu e-commerce, Baidu e-commerce and WeChat/video account e-commerce. Different e-commerce platforms have entered a differentiated competition situation. Taobao's access to WeChat Pay will not have a big impact on the existing structure of the e-commerce industry. On the contrary, it will have a certain boost to the performance growth of Alibaba and Tencent. How did the “choose one” in the e-commerce industry end? The core of the emergence of "choose one" in the e-commerce industry is "monopoly". Platforms can blackmail users to control merchants. Since a single platform accounts for too high a share of business, merchants have no choice Malaysia Phone Number Data but to succumb to the platform's overlord terms, and the industry has entered vicious competition. . In the early ten years ofindustry, a monopoly pattern quickly emerged. First, the initial scale of Internet users was small and their spending power was difficult to support
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multiple e-commerce platforms; Second, in the PC Internet era, users’ consumption time and consumption locations on e-commerce platforms are relatively fixed, leading to concentration and centralization of consumption; Third, the infrastructure construction of the e-commerce industry is imperfect. With the support of capital, e-commerce platforms that can quickly improve online payment, fulfillment and delivery, strong platform operation and marketing capabilities, and strong technical strength can provide better user experience. , also naturally forms a siphon effect.
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