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Marketing automation & lead nurturing: useful tips Publishe by Valeria Caglioni You can find me on: Update the:January Reading time: minutes marketing-automation-lead-nurturing A rather common flaw within digital marketing strategies is that they focus exclusively on generating traffic and leads, through writing articles for the company blog or managing social networks. Although these are essential activities even in a more structure inbound plan, these are not specifically aime at converting commercial contacts into customers.To accompany prospects and make them progress naturally towards signing the contract, what are calle lead wedding photo editing service nurturing campaigns come into play, with automatic processes set and optimize through marketing automation platforms. In the next lines we will talk about these two key concepts and how to exploit them to obtain the best results for the company, with tips regarding: Lead nurturing campaigns Newsletters Workflow Smart content tips for marketing automation and lead nurturing The generation of traffic on the site and the conversion of users into leads are the first step of.
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The inbound methodology which however has the final objective of closing commercial agreements and increasing turnover. To reach the goal, in inbound you nee to pay attention to every single phase and the most challenging one is perhaps precisely the definition of the processes to be automate and their setting in the marketing platform use. This is a strategic activity because every action, whether it is sending an email to the prospect or notifying the sales representative to enter the field, serves to increasingly involve the potential customer, consolidate the bond of trust that has create with the brand and bring it closer to the purchase decision.
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