What we do at this stage focusing on the strategic core of the company that is we formalize the mission vision and corporate values which must not remain in the world of abstract ideas but must materialize in the essence of the company's competitive strategy; definition of the Communication Business Model Canvas (which you can find in-depth information in the article Business Model Canvas why should your company use it ); definition of Buyer Personas (which we have already talked about in the article Buyer Personas the first step to generating qualified leads ). . Alignment of sources of value with the external environment What's going on out there What do your customers and competitors say about you.
How well do you know your target market In this phase we will evaluate the strategic hypotheses identified in phase . How With three techniques analysis of online conversations; qualitative research; quantitative research. For the research activity we collaborate with the Psychology mobile app designs service department of the Catholic University of the Sacred Heart of Milan. DD_ _digital_strategy_metodo. . Alignment of communication processes To define a communication positioning it is necessary to investigate both the emerging trends in your reference sector (phase ) and the trends relating to digital transformation that can have an impact on the success factors of a company.
In this phase we guide you to know - and if possible anticipate - market developments to identify potential blue oceans and achieve a distinctive communication positioning. As With trend analysis positioning matrix definition of the content strategy . Performance alignment Unlike what happens on traditional media in digital every communicative action is measurable. In a context characterized by information overload we need to measure only what is needed. What tools do we use The Communication Balanced Scorecard an element that combines a multidimensional and balanced vision of company performance on digital channels.
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