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For this reason, before making a purchase, people tend to carry out online searches to identify reliable products and narrow down the field of choice. Creating educational content capable of informing those who start a search allows pharmaceutical and parapharmaceutical companies to become part of the customer's purchasing journey and begin to create a relationship of trust. All this is what we call inbound marketing. customer-journey-map-farmaceutico-02.jpg Why create and distribute relevant content To attract or retain users, we actually need to: create and distribute relevant content , through the right point of contact, in the right sequence, through the individual path closest to the person we intend to retain.
In the days of “small data” all this was not possible. Today, however, it simply is. We have combined data sources from multiple platforms, in different countries, from multiple brands, integrating and combining data, adding a temporal aspect to it and applying Artificial Intelligence techniques to arrive Web Development Services at extremely complete customer journeys . The data constantly updated from what is happening from each single source must be used to automate processes towards the different digital touch points and be able to recommend new, more effective workflows, as well as help us identify better performing contents and channels. Now the goal is to tie any seamlessly and more or less automatically feed your website CMS.
What is the unique customer journey map for each customer? What is the optimal sequence of content to drive each customer to become loyal to your brand? What are the optimal touch points and touch point sequences to adopt to best and quickly embrace and pamper your customer? What is the optimal allocation of resources across digital and non-digital channels? When a prospect exits the “journey”, how do I re-engage my client Which brands do my customers use and where are they most vulnerable to pass through content to a touchpoint of your company.
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