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Companies already understand the importance of digital presence. Being online and accessible on social media already has its known benefits. The challenge for teams now is to take advantage of this presence, mature it and use it to its full potential. To achieve digital maturity, businesses need to chart a strategic path. Although we know that digital presence has been discussed for many years, we need to admit that the reality of the pandemic has accelerated this debate, as well as the changes to be made. With consumption patterns drastically transformed, customers began to demand more unique, personalized experiences that meet their needs. In this sense, we also need to understand that customer demand is just one of the factors that drive companies to seek digital aturity. The financial factor also has a great importance in this equation. According to the Fast Track to Digital Marketing Maturity survey, carried out by the Boston Consulting Group (BCG) in partnership with Google (2021), companies that are further along in the process have 18% more revenue, save 29% in costs and can quadruple its market share.
However, reaching digital maturity is challenging and requires a good strategy. Therefore, in today's publication, we will bring six important tips that companies should consider when thinking about the path they should take to reach digital maturity. The tips come from Marketing specialist Fernanda Doria . With a 22-year career in the area, 12 of which at Google, Fernanda is currently head of sales at Google Customer Solutions. Her job is to Industry Email List help large organizations and startups across a wide range of industries become more digitally savvy and achieve their marketing goals. As in many parts of the world, new Brazilian legislation sought to increase awareness of the importance of data security and privacy. As a result, companies are forced to think about and deal with this issue. Given this scenario, it is necessary to have detailed planning to be able to build personalized relationships with customers, ensuring that all marketing processes and actions are in line with the General Personal Data Protection Law (LGPD) . Everyone in the company must be committed to complying with the law.
From social media and advertisements, to offline media and even in-person interactions. Faced with this reality, it can sometimes be difficult to evaluate each of them. That's where measurement comes in. Firstly, it is important to understand that channels must act in a complementary way. Therefore, it is necessary to evaluate and balance the importance of each of them in the customer's purchasing journey. Digital maturity arrives at the moment when you can identify which factors influence customer conversion and use digital technologies to help attribute value to marketing initiatives. If you are not able to truly know the impact of your actions, you run the risk of relying on your feelings rather than facts. And this could end up causing huge losses. 5. Partnerships As we said previously, the process of learning new skills is very important for the company's growth and digital maturity. We also discussed how important information sharing is and the role of employees. Keeping all this in mind, we conclude that everything is interconnected.
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