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It may not seem like much, but creating such categories will mean that, overall, we can fight for a large piece of the pie. We can use AnswerThePublic.com for keyword analysis. Thus, when we enter the word "rings" we receive a number of suggestions related to the questions that users enter in the Google search engine. Figure 3: rings – answerthepublic In sum: We talk to the client about his phrases We analyze the keywords proposed by the client and group them We build LPs for some keywords and direct others to the blog The analysis allows you to expand the website architecture and estimate possible traffic to the website from long-tail phrases Keywords grouped in this way allow us to move on to the proposal related to the preparation of SEO texts.
Another case is a large company running a huge Euro RTV and household appliances store. It also needs keyword analysis and potential expansion for specific keywords. As a homework assignment, we have to analyze the word "washing machines". The method of searching for Phone Number List keywords presented above is also used in this case. So, for example, for the we look for possible variants and this is what we have: Automatic washing machines Top loading washing machines Front-loading washing machines Built-in washing machines Washing machines + manufacturer and so on While browsing through the competition.
we can find the following piece of text, already prepared for SEO: Figure 4: text – washing machines As you can see, the text is mainly focused on the phrase washing machines , but it has been supplemented with additional keywords,top-loading, front-loading, large-capacity, slim. It also has a landing page for the word washing machine plus the manufacturer's name (internal links). Returning to our store, in addition to analyzing our own keywords, we also analyze the competition in terms of the same keywords and the architecture of the competitor's website.
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