If you're at a large company, you'll meet new people every week

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And they'll also help support your SEO team. Your receptionist can be a great writer, your accounting team can give you tips on how to keep your tool budget in check, your infrastructure team can provide you with log files, and your finance team can provide you with log files. Even if you are not involved in this, there are many things that you can contribute to the SEO team. Management: This is probably the most necessary support from other teams. You need someone who can understand and manage things like how SEO affects your growth strategy and how what you're working on is related to moving your business forward. They will ask you questions about the goals you want to achieve, which is natural. In order for them to pay you (unless you forget that), they need to understand what value your efforts add to the business.

How to prioritize? A detailed investigation will reveal what features and content are missing. However, in many cases, it is important to clarify what kind of keywords are needed for your company's business area. Using Google Search Console or Bing Webmaster Tools, you need to collect data such as what the volume India Phone Number of your target keywords is and what their current performance is. *From left: average search volume, current CTR, highest CTR for each position Conversely, it also means understanding future opportunities in areas that are not currently ranked high. Then, regroup your target keywords and decide where to focus your resources. However, this only identifies opportunities in untapped areas.





Ultimately, you must optimize the assets you currently have (products and content). Here, it becomes necessary to prioritize which areas to focus on. Priorities should be set based on three axes: utilization of existing resources, construction of new resources in areas that are already being worked on, and construction of new resources in areas that have not yet been worked on (in other words, experiments). How to analyze the results? Whenever possible, you should pay close attention to metrics related to your business. These should be the values ​​of Grostim and the business in which you are a member. I still often see SEOs using the number of links they get as an indicator. However, the number of links itself does not generate profits.