In BB as in BC, even if we often refuse to admit

jilhok00010@gma

You discover a first photographer. On his website, you see that he takes wedding photos but also corporate photos, industrial sites, landscapes and pets. Its prices are affordable but there is something wrong, without you knowing what. You go back to Google and click on another result. There, crush. You arrive on the website of a photographer specializing in weddings and can consult a book full of magnificent photos, you already see yourself there. Hes more epensive but it doesnt matter, you contact him. This is the strength of Marketing positioning the first photographer does everything, he addresses a wide variety of clients and as a result, he doesnt really seduce anyone.


The second specializes in weddings. Clearly, he only addresses a niche, he probably Albania WhatsApp Number attracts fewer people but when someone knocks on his door, he converts. Why is defining your Marketing positioning a major strategic issue? it, we make our purchasing decisions firstly based on emotion and then we try to rationalize it to reassure ourselves  If I bought this epensive phone, its not because I imagined myself gaining charisma in society, no, its because it will save me a lot of time when I deal with my e emails!  Of course, and the groundhog.





You know the rest! Whether we like it or not, it is our emotions, positive or negative, that drive our decisions. Your Marketing strategy must therefore take this into account to activate the right levers and persuade customers to buy. Thats what Marketing positioning is for. It activates  cognitive biases that are terribly effective for selling The principle of association Supporter syndrome Marketing Positioning and Principle of Association The principle of association is the shortcut that our brain makes by associating an emotion that we feel with what surrounds us at the moment we feel it. What is the link with Marketing positioning?